The idea for Power Balance began 3 ½ years ago with a crystal. It has adorned the full-house-shielding hand of World Series of Poker champion Joe Cada and the wrists of “American Idol” host Ryan Seacrest, actor Robert DeNiro, socialite Khloe Kardashian, the cast of “Jersey Shore,” and – this just in - members of the Spanish Parliament.
With Power Balance trending like a juicy rumor, the curio has gone mainstream, now residing beside more than one celebrity Rolex. The wristband has crossed international borders, finding its most customers – and counterfeiters - in Spain and Japan. Power Balance has now slapped athletic wrists everywhere, from Play-Doh-bodied weekend warriors to stand-up paddle boarders, the USC men’s tennis team, UCLA kicker Kai Forbath, Anaheim Ducks All-Star forward Teemu Selanne, Los Angeles Angels of Anaheim pitcher Scott Kazmir, New York Yankees slugger Alex Rodriguez, soccer icons David Beckham and Cristiano Ronaldo, the Lakers and the Boston Celtics’ Glen “Big Baby” Davis. I didn’t know what I was going to do next in my life.” “Just a little while ago, the product didn’t exist. “I get so excited when I go somewhere and see somebody wearing Power Balance,” said Josh Rodarmel, 26, of Laguna Niguel. Sales have already topped 2.5 million units, most coming in the past 15 months on the word-of-mouth power of viral marketing.
#Ever forward wristband plus
The company that started in a 150-square-foot Dana Point office has grown to a staff of more than 40 employees in a 7,000-square-foot Laguna Niguel headquarters plus 10 contractors who run a 5,000-square-foot Lake Forest warehouse.
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